The Psychology of Design

colorrDesign is a combination of several disciplines, and, therefore, each and every design can be easily termed as interdisciplinary. It is obvious that the smallest of details like color, line, shape, text, font, and graphics plays a huge role in determining the appeal of the design. However, a lot of strategic and psychological thinking goes behind each and every small detail.

Design is also a powerful tool because it has a direct connection with the sub-conscious mind. Your unconscious mind is always registering the details that your conscious mind often ignores. For example, your subconscious mind knows how your steering the car or keyboard is supposed to feel.

It is actually fascinating to unravel the fundamentals and facts associated with design. As design plays such influential roles, the brands across the world understand the importance that they need to give to design.

Today, design psychology is a prominent field and it dives into several sectors. Be it home decor, billboards, or wedding invitations, design psychology ensures to embed a particular feeling appropriately.

For example, even alphabetical fonts are also designed to produce certain emotions and feelings. Design thinkers decide what font with which color will be able to give a particular kind of impression.

Not just this, design psychology is a crucial element in product design. When you notice a beautiful jar of some exotic cream at a cosmetic shop, you can’t help but feel curious to pick it up and read about the product. Well, the design thinkers have designed these bottles in a way that is bound to generate some level of curiosity.

Product designers also design products according to the different kinds of human personalities. Even when it comes to determining the target audience, design thinking helps the professionals in a big way.

The world of the psychology of design is indeed fascinating.